Section 01
Logo & identity foundation
01 · WORDMARK
Wordmark hero
Heavy monospace caps. Graphite on warm white with a single signal warm-orange dot.
02 · SYSTEM
Logo system
Wordmark, helical-curve monogram, internally illuminated lightbox, engraved aluminium plate.
03 · CARD
Business card
Warm white stock with hairline orange accent. Embossed helical monogram on reverse.
Section 02
Spatial & signage
04 · EXTERIOR
CNC anodised aluminium
Wordmark on a graphite painted concrete entrance volume. Single hairline LED in signal orange.
05 · WAYFINDING
POD 04 · Available
Recessed lightbox in ice blue showing room number. Signal-orange status dot indicates state.
06 · TEAM
Clinical-tech team
Precision-tailored warm white lab coats over graphite. The atrium imaging scanner behind them.
Section 03
Digital & app
07 · APP HOME
Skin map dashboard
"Last scan 14 days ago · Next scan in 16 days." Treatment plan progress in JetBrains Mono.
08 · APP DATA
12-week measurement
Side-by-side facial scans with melanin / vascular / elastin deltas. Numbers when numbers help.
09 · APP BOOKING
Precision booking
"Imaging scan · 90s · Consultant review · 12 min · Biostimulator session · 35 min."
Section 04
Print, product & packaging
10 · DATA SHEET
Treatment data sheet
Protocol HX-3.2. Skin map heat-map. "12-week collagen density change · +18%."
11 · PRODUCTS
HX-01 → HX-04
Translucent thermoplastic jars with internally illuminated lightbox labels in JetBrains Mono.
12 · WELCOME KIT
New patient briefing
Precision-cut paper, translucent thermoplastic ID with helix code, sample HX-01, orange tag.